Top 4 AI Tools to Use for Marketing

Many brands, such as Airbnb, Instacart, and Shopify, use AI tools in their marketing to gain a competitive edge.  

This is because these AI-powered tools have made marketing easier, efficient, and convenient for marketers. Rather than brainstorming ideas, they can simply utilize AI platforms for competitor analysis, product design, and more.

But to use these tools, users need to make sure that they have a strong and reliable internet connection to ensure less delay, fast data processing, and real-time analysis. For that, I would recommend users to find internet plans at LocalCableDeals, since they have dependable and high-speed internet providers that can help you to use these tools without any lag. 

Moving on, in this article, I will be discussing some of the most used marketing tools that can help you create strategies and rank well in search engines.

So, let’s get started!

Surfer SEO

Surfer is a cloud-based, data-driven, and comprehensive platform designed to rank content higher in search results. It thoroughly analyzes pages that are performing well on SERP (Search Engine Result Page) to improve:

On-page SEO
Natural Language Processing (NLP)
Content Structure 
Keyword Density  

When I did SEO and content writing, I used to use this tool for multiple purposes, for example:

Real-Time Optimization: Users can write content, and Surfer provides them with a real-time content score and recommendations to improve the content piece, such as NLP terms, headers, and keyword density.

SERP Analysis:  The tool analyzes the top 50 search results for a keyword and provides data on over 500 signals of keyword frequency, content length, and page speed to figure out why competitors rank well.

Keyword Planner:  Surfer helps to discover relevant content topics and high-volume keywords. It provides data on keyword difficulty, search volume, and relevant keywords to build topical authority.

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BuzzSumo

BuzzSumo is an exceptional marketing tool for content creators, PR professionals, and marketers to analyze, monitor, and research the performance of content on the web and social media platforms. It acts as a search engine for social media content that allows users to identify what is trending in different parts of the world.

BuzzSumo has various core functions that cover the content marketing industry, such as:

Content Analyzer: Users can search for any keyword or topic to see the most shared digital content pieces over the past five years. This helps marketers to identify the topics that are still relevant and can perform well in the future.

Domain Analysis: By entering the competitor’s URL, you can see which of their posts are most popular, what kind of format works well, and on which social media platforms they are most active. This helps in competitor analysis as users can see what their competitors are doing, and they can make strategies according to that to stay ahead of them.

Brand Alerts: Brands can also set alerts for themselves, competitors, and even for specific keywords, where they will be notified whenever the brand name is mentioned, allowing for instant response.

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ChatGPT

I know many of you won’t believe this, but ChatGPT is a very good tool for marketing. You just need to know how to prompt it properly to get the best out of it.

However, if you want to work on a big project, I would recommend that you subscribe to their premium model. It offers more detailed answers to user queries and can also help you create a proper marketing plan for your brand.

In my opinion, this tool is the Swiss Army Knife for marketing, as many new local brands are using it to improve their branding. It can help users in many ways, such as:

Content Generation and Strategy: GPT can help in generating articles, outlines, and drafts on different topics to improve brand visibility and SEO.

Product Description: Users can also generate product descriptions for their e-commerce brand based on the target audience.

Content Calendar: It also helps to schedule, plan, and create a content calendar to ensure a consistent posting and online brand presence.

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Canva AI

Designing is the most important thing for a brand since it enhances the brand’s visibility, and a lot of times, people remember the name of a company by its marketing or brand colors. 

For designing, I would recommend users to use Canva AI, which is embedded within Magic Studio. It helps you maintain brand consistency across all platforms and automates time-consuming design tasks, which allows the brand owners to focus on strategy rather than execution.

It serves as an all-in-one design tool that is an around-the-clock creative partner, which aims to transform ideas into high-quality contextual content. Here is a short breakdown of how Canva AI can improve a brand’s marketing:

Magic Design: You can enter a simple text prompt, for example, “Instagram post for a Joe’s Coffee Shop.” By analyzing the prompt, the AI will generate a professional, editable template.

Background Management: AI can automatically extend, replace, or remove photo backgrounds, which allows for smooth product placement in different marketing materials. 

So, these are some of the best AI tools that can help in marketing, from creating strategies to designing. Use these tools to elevate your brand’s marketing so that it can stand out from its competitors.

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